Chapter Three Personality

  1. What do you agree with in this chapter?

I completely agree that as humans, we have a natural affinity to interject our own personalities into our work, however as I note in the next question, I’m not sure that I agree with that.

2.  What do you not agree with in this chapter?

I don’t agree that you should always create design personas based on your own personality. Walter says that when we create websites, we do so with our own personalities in mind, but I feel that as PR Practitioners, we need to create content based on the client’s persona, not our own. We are representing the clients, not ourselves. I also feel that this approach will also prove that we are capable of being creative in a variety of ways.

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